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Elastic Lab Produces Love My Ride Video Series for Vehix
Leading automotive web site Vehix launches new video series Love My Ride to increase engagement with auto enthusiasts and provide new advertising opportunities for automotive brands.
DENVER, November 1, 2008 -- Elastic Lab Inc., a digital video content production and distribution company, announced the completion of a new automotive video series in partnership with Vehix. Vehix is a multi-platform digital automotive network that provides superior written and video content, objective third-party information and best-in-class research tools on multiple platforms, including the internet, cable television, video-on-demand, and on mobile devices.
The new Love My Ride series takes an inside look at the world of auto enthusiasts. From the passionate to the somewhat obsessed, these videos capture the perspective of club members, collectors, restorers, exhibitors and visitors as they participate in local events and shows. The first five episodes to launch include Glendale Cruise Night, Mini Maniacs and Classic Auto Restoration.
"Video content is becoming more and more important to our visitors and advertisers alike as it enhances the user experience and tends to drive increased engagement. Our partnership with Elastic Lab allows us to cost-effectively produce video content across an array of subject matter, providing more information and entertainment along with more ad avails for automotive advertisers," said Derek Mattsson, CEO for Vehix.
"Publishers need to develop unique and interesting content in order to attract and retain site visitors. The Elastic Lab production model offers our clients the ability to cost-effectively produce timely, relevant, and compelling video. This new series for Vehix extends their library beyond that of test drives and reviews to truly capture the emotional connections that people have with their cars," said Krista Nicholson, VP Multi-Platform Strategies for Elastic Lab.
Media Contact
Krista Nicholson, Elastic Lab, 303.302.2110
About Elastic Lab
Elastic Lab is a digital video production and distribution company providing broadcast quality video for use across an array of platforms including video-on-demand, online, mobile, and out-of-home. With an operational reach in over 100 North American markets, Elastic Lab provides clients the ability to develop branded content that is highly relevant and resonant to consumers on a long-tail basis by creating video around consumer segments and interests -- by affinity, location, demographics, and lifestyle. In addition to vetted and proven filmmakers, the Elastic Lab network also includes access to thousands of real consumers as on-camera talent that can deliver authentic opinions and stories. Founded in 2008, Elastic Lab is privately held and headquartered in Denver, Colorado.
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