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Elastic Lab Releases Spotlight on Atlanta Video Pilots
New video series produced by Elastic Lab highlights the Atlanta market.
DENVER, January 1, 2009 -- Elastic Lab Inc., a digital video content production and distribution company, announced the release of a new pilot series in partnership with local Atlanta businesses, communities and filmmakers.
The Spotlight on Atlanta videos are anticipated to be part of a web site targeting residents new to the Atlanta area. The video series will support other editorial and directory content that will provide new movers information to help them find local businesses, learn about different neighborhoods, research schools, and more.
The first pilots to be released will include select videos focusing on local neighborhoods, businesses and outdoor recreation including Dog Parks and Doggie Daycare, Sandy Springs Neighborhood and A Day Hike to Amicolola Falls.
"Moving to a new area can be quite overwhelming," said Julie Morey, Chief Creative Officer for Elastic Lab. "Consumers have a lot of information to sift through and decisions to make. Video content provides a much needed additional perspective and provides local businesses the opportunity to more effectively showcase themselves." Local filmmakers from the Elastic Lab network worked with businesses and residents in the area to find locations of interest and ensure authenticity of content.
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Krista Nicholson, Elastic Lab, 303.302.2110
About Elastic Lab
Elastic Lab is a digital video production and distribution company providing broadcast quality video for use across an array of platforms including video-on-demand, online, mobile, and out-of-home. With an operational reach in over 100 North American markets, Elastic Lab provides clients the ability to develop branded content that is highly relevant and resonant to consumers on a long-tail basis by creating video around consumer segments and interests -- by affinity, location, demographics, and lifestyle. In addition to vetted and proven filmmakers, the Elastic Lab network also includes access to thousands of real consumers as on-camera talent that can deliver authentic opinions and stories. Founded in 2008, Elastic Lab is privately held and headquartered in Denver, Colorado.
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