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Elastic Lab Produces New Video Series for Vehix
Vehix recruited Elastic Lab to produce new video series to expand their digital video library.
DENVER, April 1, 2009 -- Elastic Lab Inc., a digital video content production and distribution company, produced a new automotive lifestyle video series for Vehix. Vehix is a multi-platform digital automotive network that provides superior written and video content, objective third-party information and best-in-class research tools on multiple platforms, including the internet, cable television, video-on-demand, and on mobile devices.
The new series, titled Blacktop Chronicles, is a collection of stories about how car travel shapes the American experience. The episodes are both entertaining and educational, providing consumers a catalyst for planning their own tips. "Road trips are part of the American culture and a great way to experience the beauty of our country," said Derek Mattsson, CEO for Vehix. "Our visitors have demonstrated a huge appetite for video content, and this new series is a great way to connect with consumers outside of their automotive shopping process but in a way that still relates to their passion for cars."
The digital video series produced by Elastic Lab explores the richness of America's geography and history, regional culture, and how literature, music and the movies influence consumers' notions of cars and the open road. The series includes seven episodes including segments on Natchez Trace, James Dean's Last Ride, Highway 1 and Blue Ridge Parkway.
Elastic Lab concepts and produces video for Vehix in support of their efforts to enrich their online content and provide consumers with an interesting and engaging experience. From general automotive lifestyle videos like Blacktop Chronicles, to consumer video reviews that give shoppers an inside look at owning a specific make and model, Elastic Lab has produced over 60 videos for Vehix. Additional series are currently in production and due out later this year.
Media Contact
Krista Nicholson, Elastic Lab, 303.302.2110
About Elastic Lab
Elastic Lab is a digital video production and distribution company providing broadcast quality video for use across an array of platforms including video-on-demand, online, mobile, and out-of-home. With an operational reach in over 100 North American markets, Elastic Lab provides clients the ability to develop branded content that is highly relevant and resonant to consumers on a long-tail basis by creating video around consumer segments and interests -- by affinity, location, demographics, and lifestyle. In addition to vetted and proven filmmakers, the Elastic Lab network also includes access to thousands of real consumers as on-camera talent that can deliver authentic opinions and stories. Founded in 2008, Elastic Lab is privately held and headquartered in Denver, Colorado.
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