At Elasticlab.com we appreciate your readership and value your personal privacy. We respect the personal nature of the information you provide us on our web site and acknowledge the importance of protecting this information. In adopting this privacy policy, our intent is to balance our legitimate business interests in collecting and using your personal information with your reasonable expectations of privacy. The policy may be revised or updated at any time and we encourage you to check back often to ensure that you are familiar with the most recent version and the terms of our policy.

When does Elasticlab.com collect my personal information? You may provide personal information to Elasticlab.com in one of three ways: (1) by sharing your e-mail address and subscribing to email newsletters or requesting site updates, (2) by sharing personal information when you post comments on our posts or stories, or (3) by sharing contact information as a participant in Elastic Lab events and programs. We may also ask for other information at other times but at no time will you be required to share any personal information to gain complete access to our site.

In addition to personal information—such as name, street and e-mail addresses, and telephone numbers—we may also collect information that is in no way personally identifiable. This may include the operating system you are working on, the internet browser you are using, the domain name of your internet service provider, and the web sites you visit directly before and after your visit to Elasticlab.com.

How does Elasticlab.com use my personal information? The more we know about you, the better we are able to customize our web site to suit your personal preferences and interests. The e-mail address you provide may be used by Elasticlab.com for any reason, such as contacting you for editorial purposes, informing you of upcoming events or to advise you of any changes to our site. We may also from time to time send you messages about our marketing partners' products.

To maintain a site that is free of charge and does not require registration, we may display advertisements on our web site. We also use the information you give us to help our advertisers target the audience they want to reach. At no time does any party other than Elasticlab.com have access to your personally identifiable information, and you will never be contacted by any party other than Elasticlab.com. The only exceptions to the foregoing are that we may disclose personally identifiable information (i) in response to legal process, for example, in response to a court order or subpoena, (ii) in response to a law enforcement agency's request, or where we believe it is necessary to investigate, prevent, or take actions regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of another person, violations of our terms of use, or as otherwise required by law, or (iii) in the event we are acquired by or merged with another company.

When you sign up for our updates or receive e-mail messages from Elasticlab.com, you will always be given the chance to opt-out of special offers and site updates.

Non-personally identifiable information (such as stated above) may be shared in aggregate form with our advertisers or marketing partners but your personally identifiable information will never be disclosed to them.

Who else has access to my personal information? Third parties and web sites that have links on our site may also collect or use information about you. The information practices of other companies or people that Elasticlab.com does not employ or manage are not covered by this privacy statement.

Is there anything else I should know about my privacy and Elasticlab.com? Any information you disclose voluntarily on our comments pages or in any forums we may develop in the future becomes public information. We cannot control the actions of our site users and advise you to use your discretion in sharing information about yourself on the internet. All information sharing is optional and done so at your own risk. Privacy is a very personal matter and we encourage you to be careful and responsible when disclosing personal information online.

PLEASE NOTE: We are a general audience site, and do not direct any of our content specifically at children under 13 years of age. We understand and are committed to respecting the sensitive nature of children's privacy online. If we learn or have reason to suspect that a Site user is under age 13, we will promptly delete any personal information in that user's account.

COOKIES. From time to time, we may use the standard "cookies" feature of major browser applications that allows us to store a small piece of data on your computer about your visit to our Web site. We do not set any personally identifiable information in cookies, nor do we employ any data capture mechanisms on our website other than cookies. Cookies help us learn which areas of our site are useful and which areas need improvement. You can choose whether to accept cookies by changing the settings on your browser. However, if you choose to disable this function, your experience at our Web site may be diminished and some features may not work as they were intended. We may use cookies to deliver content specific to your interests, to save your password so you do not have to re-enter it each time you visit our site, or for other purposes.

ANONYMOUS INFORMATION. We use anonymous information to analyze our Site traffic, but we do not examine this information for individually identifying information. In addition, we may use anonymous IP addresses to help diagnose problems with our server, to administer our site, or to display the content according to your preferences. Traffic and transaction information may also be shared with business partners and advertisers on an aggregate and anonymous basis.

CONTACT. If you have any questions about this Policy, our practices related to this Site, or if you would like to have us remove your information from our database please contact us at: Elastic Lab, 620 16th Street, Suite 200, Denver, CO 80202, info@elasticlab.com.

Last updated September 6, 2007; ©2007 Elastic Lab LLC.